Tag: gemstone

We are leveraging our scale to bring forward value and the value factors our customers need, as a result of we know what they want in jewellery,” she concludes. Much of the credit for its banner differentiation has come by way of a major investment in focused advertising, including a $180 million increase in advertising up to now year. That enabled extra focused digital advertising and gave it a 50% share of voice in television.

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Experts imagine the shift is likely to accelerate growth in the e-commerce sector, and Lorie …