Dove has released a comprehensive report revealing the true costs of harmful beauty standards.
The Real Cost of Beauty Ideals (RCOBI) report, created in partnership with Deloitte Economics and the TH Chan School of Public Health and STRIPED at Harvard, revealed 66 million people living in the United States in 2019 experienced body dissatisfaction and appearance-based discrimination as it relates to weight, skin shade, or natural hairstyles. The research considered girls as early as 10 years of age.
The alarming statistics stems from societal expectations influenced by film, family, sociocultural factors, and media — which often places whiteness as the
